THE CREATIVE VALUE OF BAD IDEAS A computational model of creative ideation
نویسندگان
چکیده
This paper analyses two ideation principles: idea accessibility and idea connectivity. Access refers to the likelihood to generate a particular idea or set of ideas for a given design task. Connectivity refers to the likelihood of one idea leading to other ideas. These principles are evaluated through a computational model. The results suggest new metrics to assess the value of new ideas. Evaluating new ideas by their accessibility and connectivity has the potential to transform current idea generation practice and research.
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